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developing consumer capability/facilitating decision-making? June 7, 2012

Posted by Bradley in : consumers , trackback

The UK’s Office for Rail Regulation says in a report published today that buying rail tickets in the UK is too complicated and, as a result, consumers overpay for their tickets. The report states:

It is likely that the retailing environment for train tickets will evolve over the coming years, with new products and retailing modes coming on line. In developing these, and in implementing solutions to current problems, it is important that they are properly tested with passengers, including the vulnerable, to ensure that they deliver the desired improvements.

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