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online reviews and endorsements – consultation February 27, 2015

Posted by Bradley in : consultation , trackback

The UK Competition and Markets Authority is “inviting views from consumers, businesses and other interested parties on the use of online reviews and endorsements.” The Call for Information states that the concern which motivates the review relates to the trustworthiness and impartiality of some information in reviews and endorsements and says:

This is a fact-finding exercise to increase our knowledge and understanding. It will look at a range of online reviews and endorsements that are accessed by UK consumers, including those on web blogs, video blogs, social media, specialist review sites, trusted trader sites, retail platforms, and retailers’ own websites. It will also look at the roles that media companies, online reputation managers and search engine optimisers play in helping businesses to promote their products/services and manage their reputations in relation to these sites.

There are a number of different forms for submission of views. Bloggers are asked to use the blogger form and members of the public are asked to respond via a Respond online link or using the consumer form. I guess bloggers aren’t members of the public.

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